Funnel · Sep 13 to Oct 12, 2026

Kalambay Media: ad spend to cash

Kalambay Media: ad spend to cash Seven-stage funnel from Meta ads to closed-won cash for Kalambay Media over 30 days: $2,504 of ad spend produced 70 opt-ins, 28 booked calls, 21 shows and 10 closes worth $13,271. AD TO LEAD LEAD TO CASH CLICK 1.8% 54% 74% 75% 48% META Meta ads 2,969 link clicks $2,504 spend PAGE Opt-in page 3,801 visitors 183 VSL plays · 4.8% GHL Opt-in lead 70 leads $35.78 per lead PHONE Reached by phone 38 reached 62 called · 61% BOOK Call booked 28 booked 40% of leads SHOW Call showed 21 showed of 28 booked WON Closed won 10 closes · $13,271 $1,327 avg sale LEGEND INPUT STAGE FOCAL CASH PATH % = SHARE OF THE PREVIOUS STAGE · SEP 13 TO OCT 12, 2026

What it cost

$2,504 of Meta spend

  • $35.78 per opt-in lead
  • $89 per booked call
  • $250 per close

What came back

$13,271 cash, 5.3x ROAS

  • 10 closes at $1,327 average sale
  • $474 cash per booked call
  • Dashboard verdict: GAS

Where it leaks

Page and phone

  • Only 4.8% of visitors press play (red)
  • Only 54% of opt-ins get reached
  • 0 leads called inside 2 min on the dashboard

Source: kalambay.funnelbuddi.com metrics, Sep 13 to Oct 12, 2026. Each step is counted on the day it happens, not by cohort, so stage ratios can drift. Cash is the sum of GHL Closed Won card values.